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Shaping the Future of Coaching, Together

Welcome to the Center for the Future of Coaching at the ICF Thought Leadership Institute—your futurist resource for navigating the next era of coaching.

The Future of Coaching is Well-Being

July 2025

Imagine how new coaching approaches can support well-being for individuals, organizations, and the community. 

I am noticing that

a growing gap between those who actively integrate AI into their daily work and professional practices — coaches, leaders, educators — using it to prepare reports, presentations, analyses, and more… and those who either ignore or reject it.
The difference in how these two groups perceive and engage with the world today — and how they prepare for the future — is striking.
These observations are at the heart of my current doctoral researche
how do do we choose to develop ourselves for the future?

Jihane LabibUnited Arab Emirates
I am noticing that

(Based on conversations I participate in within ICF and EMCC communities) coaching is becoming more relational and emergent, less competency model-driven. Accreditation processes, especially at master levels, may evolve to reflect real practice more closely. Reflective practice and supervision are increasingly seen as essential ways to resource ourselves. I sense CPD is expanding into CPPD, where Personal development and inner work stand alongside professional learning as key to our growth.

Adrijana MilosavljevicSerbia
I am noticing that

conversations continue with clients about AI’s impact and amongst coaches, to understand how we move from fear of being replaced by AI, to embracing AI as a resource. How does the coaching profession utilize this technology ethically and practically?

Rodney Jackson, San Diego, CAUnited States
I have a feeling that

professional coaching will help the world to find the way of shaping a new future, where the climate and the nature reaches balance along side with the behavior of humans around the globe, where most of us are aming for peace and a good life, for ourselves and our beolved ones – and for generations to come. The tools in coaching, and with new techniques, that makes it possible for more people to experience shift after shift within person after person… that might be a start of this journey.

Carin Hansdotter BladhSweden
I have a feeling that

Mental health awareness and support both are increasing rapidly. However, mental health specialities are not as discreetly established as those of physical health.
Boundaries between therapy and coaching are often faded by clients as well as coaches. Since, coaching does not have practice specific educational, licensing or certicational requirements, it risks the speciality of the practice.
I feel coaching industry will benefit from regulations.

Reva BankaUnited States

What’s your hunch about the future of coaching?

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How to get the most out of our website:

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Learn about futures thinking and how to apply it to coaching

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Explore emerging trends and tools shaping the future of coaching

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Top Articles

Dive into this month’s top trending articles on the future of coaching

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Discover free articles featuring key insights on the future of coaching and its impact in the realms of well-being, work, education, and planetary ecology from worldwide thought leaders.

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