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Shaping the Future of Coaching, Together

Welcome to the Center for the Future of Coaching at the ICF Thought Leadership Institute—your futurist resource for navigating the next era of coaching.

The Future of Coaching is Well-Being

July 2025

Imagine how new coaching approaches can support well-being for individuals, organizations, and the community. 

I wonder if

What if coaching sessions happened in the metaverse? Coaches could meet clients in virtual spaces like retreat centers or dream offices. Translation tools could even remove language barriers making global coaching communities a thing.

Sophia C.Canada
I am noticing that

The impact of coaching in organizations is greater than what coaches do and what employees receive. It is systematically creating shared ownership and resilience for its people to thrive and sustain productivity in a constantly disruptive world. Coaching is shifting from a skill and behaviour to a habit of thinking.

Pooja KhandelwalCanada
I wonder if

a true coaching culture could take root—becoming a foundational part of organizational life—where every employee and employer feels safe and free to be their authentic selves, respects one another as equal partners, shares a genuine belief in the organization’s core values, vision, and mission, and is supported in pursuing their own unique life purpose.

Akihiko MoritaJapan
I wonder if

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

SandraUnited States
I wonder if

lawsuits across the United States against Life Coaches like that one in Utah could push the industry toward regulation. It feels like coaches working in areas close to healthcare (like ADHD or wellness coaching) might end up needing licenses, like therapists

MariaUnited States

What’s your hunch about the future of coaching?

We want to hear from you! Tell us your hunch and explore others from around the world.

How to get the most out of our website:

1

Learn about futures thinking and how to apply it to coaching

2

Explore emerging trends and tools shaping the future of coaching

3

Share your hunch about the future of coaching and explore other hunches from around the world

Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Top Articles

Dive into this month’s top trending articles on the future of coaching

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Discover free articles featuring key insights on the future of coaching and its impact in the realms of well-being, work, education, and planetary ecology from worldwide thought leaders.

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