ICF is becoming an instrument in the hands of technology corporations, and therefore, state authorities. The coaching I felt attracted to is not about brain-computer interfaces tracking emotions and cognitive states. I am not interested in being an agent of government bodies using tech to control human inner states and human behaviour. Have we not learned anything from the experience of communism? Our highest human potential does not wait to be tracked – but uncovered and reverently supported.

Jobseekers (clients) need comprehensive empathy infused in coaching strategies/services. Recent job market’s volatility (up 54% in 2025 than in 2024, per Fortune Dec 2025 report) has resulted in many experiencing multi-layoffs within a year. Taxing for clientele psyche. Coaching must address this crisis by incorporating aspects of emotional intelligence—pivoting from advice-giving to internal-state empowerment of clients. Encourage empathetic comms, stress management, and emotional regulation.

organizations understanding the actual nuance between coaching and mentoring according to the specific requirement for their leaders and teams. Also, if they look at this intervention more as a tick mark on their list or something that makes revisiting happen with more than one intervention. The define phase is crucial as to what exactly do they seek out of these sessions/ workshops.

AI will provide quick advice on HOW to DO practical things. I think people want a more personalized support for figuring out the challenges they are facing. Advice from family and friends, self improvement courses and self-help books often involve generic skills and tools that may more may not work. As coaching becomes more mainstream, accessible and affordable, I think the demand for live one-on-one coaching will grow as people seek to figure out how to tackle their unique wants and needs.

The use of biometrics and neuroscience tools. While AI gets the spotlight often – there’s also some interesting companies investing in the science of our holistic health and how it’s tied to our thoughts and belief systems. If we are coaching the person and not the problem – then these tools and assessments can help us as coaches more quickly identify or explore the root causes of why the client may be stuck or how to expedite the success they’re seeking in their challenges and opportunities.