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2026 ICF Coaching Futures Report

Envisioning Coaching's Next Horizon

This report does not predict a single future. Instead, it explores multiple scenarios shaping access to coaching worldwide. Grounded in global insights, foresight methods, and creative storytelling, we invite you to imagine what coaching could become and how today’s actions influence what comes next.

The future is not fixed. Help shape it.

Coaching Futures Report

Five Key Insights from the 2026 ICF Coaching Futures Report

Thought leader and ICF CEO, Magadalena Nowicka Mook reflects on how access impacts coaching through a futures thinking lens.

I am noticing that

a growing gap between those who actively integrate AI into their daily work and professional practices — coaches, leaders, educators — using it to prepare reports, presentations, analyses, and more… and those who either ignore or reject it.
The difference in how these two groups perceive and engage with the world today — and how they prepare for the future — is striking.
These observations are at the heart of my current doctoral researche
how do do we choose to develop ourselves for the future?

Jihane LabibUnited Arab Emirates
I have a feeling that

the coaching profession will be the number one human services intervention that people and institutions seek relative to varied personal and professional challenges. As the profession continues to develop and evolve, the evidence, results, and effectiveness of coaching set a renewed precedent about the industry. Making coaching a viable human services intervention option.

DEX Life Coaching ServicesTrinidad & Tobago
I am curious about

the growing popularity of self-coaching tools. I suspect that AI-based apps will become more and more advanced “thinking partners” that can tailor-make prompts, monitor moods and thought loops, and incorporate neuroscience to nudge “day-to-day self-inquiry”. Human coaches will endure and move toward more of a supervision role for these self-coaching experiences, to help ensure clients are aware of and staying on track with their deeper goals.

Rohaizan SallehudinMalaysia
I am noticing that

I am noticing more AI coaches and tools mix coaching with advising or consulting. Many coaches already bring expertise from second careers. Maybe the future is a hybrid coach—someone who mentors, trains, and inspires.

Ivy L.United States
I am noticing that

with people working later in life retirement coaching could be huge. Coaches could help clients design new paths like starting a business or volunteering. Tools like VR might even let them test these lives first.

G. L.United States

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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