The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

a true coaching culture could take root—becoming a foundational part of organizational life—where every employee and employer feels safe and free to be their authentic selves, respects one another as equal partners, shares a genuine belief in the organization’s core values, vision, and mission, and is supported in pursuing their own unique life purpose.

as a Business coach teacher of university, my students come into coaching training with a wide range of qualifications and experience and more business coaches and tools mix coaching with advising, consulting or mentoring. Many Business coaches already bring expertise from second careers. Maybe the Business coach future is a “coachsultant” – someone who mentors, trains, and inspires.

mentoring and supervision for human coaches will still be viable at least in the next 5 years but I am concerned if these 2 aspects of reflective work of a coach will also be replaced by AI. In the mentoring space, I note that the use of tools such as Raenotes can pick up coaching competencies in an audio recording with about 60% accuracy. ChatGPT, Claude, etc. can engage in intellectual discussions on issues faced by a coach and provide almost similar support as a human mentor and supervisor.

as soon as a larger player in tech gives ai coaching bots sensors (to see and hear) we will see a dramatic shift in capabilities and adoption. A software/ hardware combination in your device camera linked to the “office suite” you use makes the feature standard and overcomes adoption decisions. Current limitations are due to trying ti force a text interface to do something that was never done by text.