coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

the philosophy and practice of coaching—shifting from individual-centered growth to a broader, planet-centered purpose—will evolve toward co-creating a better ecosystem through collaboration between human and AI coaches.

I am noticing more AI coaches and tools mix coaching with advising or consulting. Many coaches already bring expertise from second careers. Maybe the future is a hybrid coach—someone who mentors, trains, and inspires.

I read about how some companies in Europe are using storytelling as part of their leadership coaching. I wonder if we will see more coaching methods to combine traditional practices with modern techniques?

as the ROI and ROE is evidenced based more organizations will offer coaching to all employees enabling a personalized approach to development. This investment is more than just a perk or a “nice to have” for employees but a strategic move as companies seek to attract and retain the best talent, remain competitive and innovative.