coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

as a student coach in 2025, coming from a marginalized village in Africa where coaching was new to me, my understanding was profoundly shaped through training and ethical supervision which deepened my self-awareness, strengthened my boundaries, and reinforced my commitment to the ICF-Code of Ethics. This journey expanded my worldview and affirmed that ethical, reflective practice is foundational to effective coaching.

a true coaching culture could take root—becoming a foundational part of organizational life—where every employee and employer feels safe and free to be their authentic selves, respects one another as equal partners, shares a genuine belief in the organization’s core values, vision, and mission, and is supported in pursuing their own unique life purpose.

Global issues worldwide and how I can support as a executive coaching

the future of coaching will call us back to deep, soulful human connection — the only force that truly moves us as social beings. We’re drifting away, chasing things, titles, and status symbols, becoming emptier inside, and as we lose connection with ourselves, we also lose depth in how we treat others. In business, this shows up as serious talent, retention, and engagement challenges. Coaching must restore dignity, ethics, and authentic human warmth everywhere.