coaching is useful to support and help coachee to meet their desired goals. Coaching should be seen as an essential component for professional development and training. Hope to leverage more on more Gen AI to develop more customise coaching for coachee.

lawsuits across the United States against Life Coaches like that one in Utah could push the industry toward regulation. It feels like coaches working in areas close to healthcare (like ADHD or wellness coaching) might end up needing licenses, like therapists

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

… people are becoming more aware of the need for courageous conversations. Many now seek coaching not just for goals but to navigate difficult discussions—at work, in relationships, and in personal growth. Avoidance is being replaced with a desire for clarity, assertiveness, and emotional intelligence. My hunch is that the future of coaching is equipping people to embrace tough conversations with confidence, making open dialogue a key driver of growth.

AI could help Coaches by providing high-resolution supervision so that they may know and address their own blind spots. AI could help coachees to understand coaching better, and it may even help some of them even save Coaching fees.

It would miss the human connection, the human capacity to notice, observe and respond to energy and emotional shifts, but I am not worried about it :)) Its a language model, after all, and not a real embodiment of whatever coaching stands.