conversations continue with clients about AI’s impact and amongst coaches, to understand how we move from fear of being replaced by AI, to embracing AI as a resource. How does the coaching profession utilize this technology ethically and practically?

the picture on this page tells the story. No human to human connection there. I am noticing it is probably too late, technology will prevail. The question is how do we adapt as we become more and more machine like. Technology will use us not vice versa.

self-coaching is about to get a major upgrade. AI won’t replace coaches, but it will become a thinking partner — tracking emotions, spotting patterns, and nudging us toward better decisions. Imagine an AI that asks the right questions, senses stress, and adapts its approach based on how you think and what you feel Add neuroscience, and self-coaching moves beyond reflection to real-time state management. The future? AI as a co-pilot, making self-coaching a daily habit, not an occasional practice.

as a Business coach teacher of university, my students come into coaching training with a wide range of qualifications and experience and more business coaches and tools mix coaching with advising, consulting or mentoring. Many Business coaches already bring expertise from second careers. Maybe the Business coach future is a “coachsultant” – someone who mentors, trains, and inspires.

as economic uncertainty rises and more coaches flood the market, many will struggle to sustain their businesses. I think the future belongs to coaches who don’t provide ‘cookie-cutter solutions’ but deliver strategic insight, deep emotional intelligence, and lasting change.