Coaches work in nearly every area of human experience, but this intervention type is primarily limited to individual or organizational change. Throughout the 2021 Future of Coaching Convening, Wisdom Weavers explored new frontiers to expand coaching to a systemic level.
Coaching offers skills to rethink social systems
Speaking at the Future of Coaching Convening on emerging priorities in coaching research, Jonathan Passmore suggests that coaches can apply their skillset to aid social and environmental healing. He proposes coaching research take a wider lens to understand how systems impact individual wellbeing and performance:
“I think if we are concerned with issues around equality and considering major questions, not only do we need to look at the micro issues, we also need to look at those macro issues.”
How can coaches tackle these “meta-issues”? Wisdom Weaver Michael Cavanaugh reimagines the role of coaches, “all of the current frameworks have embedded in them a whole bunch of assumptions. For instance, that coaching is about individual change. There are other models of change that work at the interpersonal level and also at the systemic level, and so do the competencies about working with individuals for change also hold when we talk about systemic coaching?” He continues, “we have to take much more into account the systemic components and context within which individuals live. I think we need to shift our coaching focus to some degree.”
Systemic coaching to enhance equity and diversity
When it comes to addressing systems-level issues such as inequality, Michal Cavanagh proposes that coaches take a wider lens:
“What I’m also suggesting is that we as coaches need to hold a much more systemic aim and intention. Because otherwise, all we’re doing is we’re helping people deal with the systems that they’re in and not changing the systems that they’re in.”
Margaret Moore elaborates on this theme, suggesting coaches partner with other helping professions to design combined interventions to address inequality. She says, “we talked about coaching the environment [and] coaching a culture. I don’t think coaching is going to get the job done if we’re not also partnering with the folks that are focused on the organizational development and the external forces. There’s a nice review in a psychiatry journal about resilience… and their conclusion was that what drives resilience is not being rugged and tough and vigorous, it’s more to do with external factors that support you…If you’re coming from a disadvantaged place, doing things that influence the external environment are probably just as important as coaching.”
Morel Fourman takes a global approach:
“Listen systematically to the system of human thinking and human interaction and then we might catch a glimpse of touching issues like diversity, justice, social inclusion, we might catch a glimpse of changing the course of history through coaching.”
In shifting the scope of coaching to impact organizations, communities, and the world, the future of coaching research must also adapt. Jonathan Passmore suggests amplifying coaching research in non-Western settings, “So how do we begin to think about amplifying African and Asian models of coaching, how do we begin to think about researching those with samples that are different to those that we’ve used before?”
Strategic coaching for a sustainable future
Wisdom Weaver Morel Fourman envisions coaches personally impacting systemic problems by strategically choosing their clients. Fourman cites the Climate Coaching Alliance where coaches from diverse backgrounds are committed to teaching their clients about climate change and enhancing sustainability.
Similarly, Jonathan Passmore advocates that coaches integrate climate awareness into their research and practice. Passmore asks, “When they think about the work that we as researchers were doing during the 2020s, they might be asking what were coaches doing when the planet was burning? And maybe the answer then is that we have been focused on, well, actually coaches, which is simply helping their clients to make the fire glow hotter. We’re focusing on amplifying organizational end events or individual performance. Those might be important issues, but there are Meta-issues beyond those.”
For the International Coaching Federation Foundation, Morel and his colleagues are putting coaching for social impact into action through the Ignite program to support organizations and community groups to advance the United Nations Sustainable Development Goals. He explains, “one of the distinctions that we’ve really worked within the Foundation is finding the insertion points where a small number of conversations and interactions can change the course of history. So, what one coach nibbling at a problem can’t do… coaches acting together could touch the insertion points. The global climate system, for example, is a small group of people in each of 190 odd countries who will be implementing plans to change the course of their climate footprint. Coaches working together can change the course of history, but we need to become astute about understanding insertion points.”
Coaching and the United Nations Sustainable Development Goals
Coaching on a global level to amplify marginalized voices, and remove structural barriers that prevent economic development and equity, supports the United Nations initiative for a sustainable future. Within the Sustainable Development Goals framework, systemic coaching supports Goal 10 to reduce inequalities, including promoting gender equality under Goal 5. Coaches can also support Goals 11-13 for sustainable cities and communities, responsible consumption and production, and climate action by finding clever insertion points to make organizational, community, and regional impact.
About this Convening
Forty-one Wisdom Weavers from across the globe gathered to share their thoughts and observations on Shaping the Future of Coaching across three separate Future of Coaching Convenings in September 2021. Learn more about the participants and topics covered in this Convening.
For the complete report and research recommendations, see Boyatzis, R.E., Hullinger, A., Ehasz, S.F., Harvey, J., Tassarotti, S., Gallotti, A., & Penafort, F. (2022). The grand challenge for research on the future of coaching. Journal of Applied Behavioral Science. DOI: 10.1177/00218863221079937