Our Take: Coaching can help shape a collaborative future

Cultural sociologist and ICF Thought Leadership Executive Director/VP Alicia Hullinger, PhD, initiates this series by examining the link between social well-being and coaching’s influence on shaping a future for both individual and societal resilience.

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What’s your take?

Coaching for social well-being by cultivating thriving communities

As we prepare for the future, reflecting on the past three decades reveals an evolution in how we perceive and prioritize well-being, particularly within the context of our communities. Thirty years ago, social well-being was often overlooked by economic indicators and individual success metrics. However, researchers and practitioners in fields like social psychology, positive psychology, and sociology began to recognize the intrinsic link between social connections and overall well-being.

The 1990s saw a wave of interest in social capital and community resilience, driven by seminal works such as Robert Putnam’s “Bowling Alone” (2000), which highlighted the decline of social connectedness in American society. This awareness paved the way for a more holistic understanding of well-being, one that encompassed not only material wealth but also social relationships, civic engagement, and collective efficacy.

Fast forward to the present day, and the discourse around social well-being has gained momentum. From the rise of social entrepreneurship to the global movement for social justice, we are witnessing a major shift in values and priorities. Today, social well-being is recognized as a fundamental human need, essential for both individual flourishing and societal resilience.

While communities have always been integral to human existence, our understanding of what constitutes a community has evolved. In the past, communities were often defined by geographic proximity or shared cultural identity. However, in today’s interconnected world, communities are increasingly formed around shared interests, values, and causes, extending beyond traditional boundaries and bringing together diverse individuals worldwide.

The link between community and social well-being is clear — strong, cohesive communities not only enhance individual resilience but also contribute to the overall health and vitality of society. Whether through a neighborhood association, a virtual support group, or a grassroots social movement, communities play a key role in providing social support, creating a sense of belonging, and promoting collective action.

Looking ahead to the future, the role of coaching in supporting thriving communities is primed to become even more critical. Just as coaching has evolved from an emphasis on individual goals to a broader focus on holistic well-being, so too will the practice of community coaching continue to evolve. Coaches will increasingly be called upon to facilitate dialogue, bridge divides, and empower individuals to take collective action for the greater good.

Already, we are seeing examples of coaching being used to support community development initiatives, foster social entrepreneurship, and promote civic engagement. From community health coaches working to address health disparities in underserved neighborhoods to youth empowerment coaches guiding the next generation of leaders, the possibilities are endless.

In this month’s series, “The Power of Community and Coaching: Strengthening Well-Being Together,” the ICF Thought Leadership Institute explores the intersection of coaching and social well-being. Join us on this journey as we draw inspiration from the past, navigate the complexities of the present, and map a course toward a future where every individual has the opportunity to flourish within supportive, thriving communities.

The Trend article “Coaching for Social Well-being: A Path to a Thriving Community” explores the evolving landscape of social well-being amid urbanization, global interconnectedness, and technological advancements. Through the STEERE framework developed by the ICF Thought Leadership Institute, the article explores how various factors, such as urban planning, inclusive social technologies, and blockchain innovation, influence social well-being. All this points to the pivotal role of coaches in supporting community resilience and fostering adaptability in individuals and communities. The article highlights coaching frameworks focused on community engagement and the ethics of care, underscoring their significance in promoting social well-being and building resilient societies.

“For a Collaborative Future, Coaches Can Help Clients Rethink Accountability” examines how traditional coaching often overlooks systemic and contextual influences on individual success. By reframing accountability to encompass collective well-being, coaches empower clients to navigate complexities and contribute positively to their communities and broader systems. Insights highlight the importance of collective well-being, systemic coaching approaches, and the transformative power of volunteerism in fostering social accountability and resilience within communities. The article emphasizes a call to action for coaches to broaden their focus and embrace a holistic view of accountability, fostering a collaborative future where well-being is a shared endeavor.

“Collaboration Emerges as a Defining Meta-Skill Shaping the Future of Social Well-being” highlights the role of collaboration in developing social cohesion and resilience. As social isolation and distrust rise, coaching becomes instrumental in cultivating collaborative skills essential for navigating diverse communities and addressing societal challenges. By promoting empathy and unity, coaching contributes to social healing and the development of resilient communities, emphasizing the need for a collaborative approach to shape a future where well-being is collective and inclusive.

“Organizational and Systemic Coaching Practices Imagine a More Equitable Future” explores the evolving landscape of coaching, driven by a growing interest in diversity, equity, inclusion, and belonging (DEIB) initiatives. As societal awareness of inequality rises, coaching practices are adapting to foster reciprocity and equity, aiming to support social well-being and the development of equitable communities. By addressing systemic issues and promoting dialogue, coaches play a role in shaping a future where inclusivity and collaboration lead to a more prosperous society.

The Spotlight article shines a light on innovations in community coaching, whereby Juan Diego Calisto, PCC, addresses the social and emotional needs of youth in vulnerable communities through Ruwalab Coaching & Wellness Institute. In a landscape where traditional coaching often overlooks communal support, community coaching emerges as a vital practice, especially for youth grappling with mental health challenges, resilience issues, and eco-anxiety. This approach to community coaching emphasizes immersive experiences and empathetic guidance, fostering both personal development and societal cohesion and envisioning a future where every individual thrives within supportive community ecosystems.

As we can see, coaching plays a key role in shaping a collaborative future by addressing social well-being and supporting resilient communities. As we navigate the complexities of the present and look toward the future, coaching serves as a catalyst for collective flourishing, where every individual has the opportunity to thrive within supportive, inclusive communities. Through dialogue, innovation, and a commitment to equity, coaches inspire positive social change and contribute to a more harmonious world.

Alicia Hullinger, Ph.D.
28 May 2024

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The Power of Community and Coaching: Strengthening Well-Being Together: Creative Team

Genevieve Feliú, PhD, United States

Catherine Galli, MPH, United States

Alicia Hullinger, PhD, United States

Megan McCarthy, Spain

Amy Meverden, PhD, United States

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Thank you to our contributors

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