…what if blockchain reinvented coaching credentials? Clients could review coaches and share the experience. Coaches in non-Western regions might benefit by showing their impact without needing traditional certifications.

The use of biometrics and neuroscience tools. While AI gets the spotlight often – there’s also some interesting companies investing in the science of our holistic health and how it’s tied to our thoughts and belief systems. If we are coaching the person and not the problem – then these tools and assessments can help us as coaches more quickly identify or explore the root causes of why the client may be stuck or how to expedite the success they’re seeking in their challenges and opportunities.

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

ICF is becoming an instrument in the hands of technology corporations, and therefore, state authorities. The coaching I felt attracted to is not about brain-computer interfaces tracking emotions and cognitive states. I am not interested in being an agent of government bodies using tech to control human inner states and human behaviour. Have we not learned anything from the experience of communism? Our highest human potential does not wait to be tracked – but uncovered and reverently supported.

AI will continue to develop rapidly and surpass human coaches in terms of coaching techniques in collaboration with human coaches. As a result, excellent coaching by AI coaches will become available at very low cost or even free of charge, and students, young people, people in conflict zones, and people living in poverty who have not been able to receive coaching, helping them carve out a richer life. AI coach will also support human coach to develop their unique strenghth.