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Shaping the Future of Coaching, Together

Welcome to the Center for the Future of Coaching at the ICF Thought Leadership Institute—your futurist resource for navigating the next era of coaching.

COMING JANUARY 2026

The ICF Annual Futures Report

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The Future of Coaching in Organizations

October 2025

Envision a future where coaching is integrated into both the culture and structure of organizations. How might coaching transform organizational potential?

I am curious about

the growing popularity of self-coaching tools. I suspect that AI-based apps will become more and more advanced “thinking partners” that can tailor-make prompts, monitor moods and thought loops, and incorporate neuroscience to nudge “day-to-day self-inquiry”. Human coaches will endure and move toward more of a supervision role for these self-coaching experiences, to help ensure clients are aware of and staying on track with their deeper goals.

Rohaizan SallehudinMalaysia
I have a feeling that

self-coaching is about to get a major upgrade. AI won’t replace coaches, but it will become a thinking partner — tracking emotions, spotting patterns, and nudging us toward better decisions. Imagine an AI that asks the right questions, senses stress, and adapts its approach based on how you think and what you feel Add neuroscience, and self-coaching moves beyond reflection to real-time state management. The future? AI as a co-pilot, making self-coaching a daily habit, not an occasional practice.

Sunita GanesanIndia
I have a feeling that

as soon as a larger player in tech gives ai coaching bots sensors (to see and hear) we will see a dramatic shift in capabilities and adoption. A software/ hardware combination in your device camera linked to the “office suite” you use makes the feature standard and overcomes adoption decisions. Current limitations are due to trying ti force a text interface to do something that was never done by text.

Tony LatimerSingapore
I am noticing that

we live in a world focused on technology and the speed impact will grow.
Coaching is the niche that will be more about being human and being present; not being overrated or in hurry.
The impact will be more on mental health and on building sustainable behaviours than on performance and productivity.
The coaching profession will grow and it will count more doing work according to standards, with ethics, and scientifically-based.

Sabina GavriloaieiRomania
I am noticing that

more and more clients want to be told what could be best, mentored towards making decisions and supported as they proceed with major changes. Generational gaps in competencies are real and the current framework will have to evolve as lines are being blurred between coaching, mentorship and consulting. I feel that we’ll soon have to get away from labelling and open the door to agile holistic coaching. Thank you!

DANIEL SIROISCanada

What’s your hunch about the future of coaching?

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Top Articles

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