the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

ICF is becoming an instrument in the hands of technology corporations, and therefore, state authorities. The coaching I felt attracted to is not about brain-computer interfaces tracking emotions and cognitive states. I am not interested in being an agent of government bodies using tech to control human inner states and human behaviour. Have we not learned anything from the experience of communism? Our highest human potential does not wait to be tracked – but uncovered and reverently supported.

The future of coaching is twofold: growing, globally relevant, and more needed than ever—yet also called to deeper transformation. It must move beyond technique and root in awareness, ethics, presence, and authentic human connection. Coaching should bridge inner and outer change, AI and human wisdom, performance and wholeness, how things work and why they matter. Coaching must cultivate ethical sensitivity as power, identity, and digital boundaries become more complex and challenges of our time.

mentoring and supervision for human coaches will still be viable at least in the next 5 years but I am concerned if these 2 aspects of reflective work of a coach will also be replaced by AI. In the mentoring space, I note that the use of tools such as Raenotes can pick up coaching competencies in an audio recording with about 60% accuracy. ChatGPT, Claude, etc. can engage in intellectual discussions on issues faced by a coach and provide almost similar support as a human mentor and supervisor.

Tomarme una pausa y Conectarme con mi sentir con mi propósito personal y profesional