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2026 ICF Coaching Futures Report

Envisioning Coaching's Next Horizon

This report does not predict a single future. Instead, it explores multiple scenarios shaping access to coaching worldwide. Grounded in global insights, foresight methods, and creative storytelling, we invite you to imagine what coaching could become and how today’s actions influence what comes next.

The future is not fixed. Help shape it.

I have a feeling that

AI will continue to develop rapidly and surpass human coaches in terms of coaching techniques in collaboration with human coaches. As a result, excellent coaching by AI coaches will become available at very low cost or even free of charge, and students, young people, people in conflict zones, and people living in poverty who have not been able to receive coaching, helping them carve out a richer life. AI coach will also support human coach to develop their unique strenghth.

Akihiko MoritaJapan
I have a feeling that

: Greetings from Argentina! Leadership skills will evolve through immersive simulations and role-playing, enabling safe practice in decision-making and conflict resolution. Smart tools like wearables and productivity apps will measure coaching outcomes, focusing on productivity, well-being, and balance. Coaching for adaptability, resilience, and prediction will grow. AI and big data will make coaching more precise, identifying real-time patterns for effective adjustments and improved results.

RICARDO MELOArgentina
I am curious about

the growing popularity of self-coaching tools. I suspect that AI-based apps will become more and more advanced “thinking partners” that can tailor-make prompts, monitor moods and thought loops, and incorporate neuroscience to nudge “day-to-day self-inquiry”. Human coaches will endure and move toward more of a supervision role for these self-coaching experiences, to help ensure clients are aware of and staying on track with their deeper goals.

Rohaizan SallehudinMalaysia
I am noticing that

Jobseekers (clients) need comprehensive empathy infused in coaching strategies/services. Recent job market’s volatility (up 54% in 2025 than in 2024, per Fortune Dec 2025 report) has resulted in many experiencing multi-layoffs within a year. Taxing for clientele psyche. Coaching must address this crisis by incorporating aspects of emotional intelligence—pivoting from advice-giving to internal-state empowerment of clients. Encourage empathetic comms, stress management, and emotional regulation.

Ashley Tillman, ITILv4, SSYB, KCSv6, SODFC, PMECUnited States
I have a feeling that

‘coaching’ will be not just a competitive advantage but an essential life skill (that will need to be taught and learnt consciously) in the years to come. Fundamental to building connections and relationship – listening, presence, building trust and psychological safety – will take center stage among the skills needed to thrive at work and in life. Creative Thinking, what we call coaching mindset – open, non-judgmental, curious and flexible mindset will be a differentiator in an AI-led world.

Swapna MirashiSingapore

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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