Mental health awareness and support both are increasing rapidly. However, mental health specialities are not as discreetly established as those of physical health.
Boundaries between therapy and coaching are often faded by clients as well as coaches. Since, coaching does not have practice specific educational, licensing or certicational requirements, it risks the speciality of the practice.
I feel coaching industry will benefit from regulations.

the long-term impacts of COVID-19 are reshaping coaching. Youth face heightened loneliness, device addiction, and mental health struggles. Lockdowns deepened disconnection, driving reliance on screens while reducing authentic connections. Coaching must foster resilience, self-awareness, and real-world engagement. By blending innovative, tech-driven approaches with a focus on community and belonging, we can help youth break cycles of dependency and thrive in an uncertain world.

Organization will use coaching for mental wellbeing

The industry of coaching is expanding still and while this is a great thing, one of the issues that may arise from this trend is incompetence.
I have participated in over 10 coaching courses in the last 24 months, and I notice an open-door policy on two fronts; firstly, anyone can make courses given the perception that the learning is academic. Secondly, there is no check on participants that may come to the industry light-minded and sometime ignorant of the values and responsibilities.

(Based on conversations I participate in within ICF and EMCC communities) coaching is becoming more relational and emergent, less competency model-driven. Accreditation processes, especially at master levels, may evolve to reflect real practice more closely. Reflective practice and supervision are increasingly seen as essential ways to resource ourselves. I sense CPD is expanding into CPPD, where Personal development and inner work stand alongside professional learning as key to our growth.