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Wisdom Weaver


Dr. Arturo Gomez Quijano



Teacher, researcher, and entrepreneur in communication, with more than 38 years of professional experience in media, agencies, companies and institutions. Founder and managing partner of the consultancy firm zonawebste! He holds a PhD in journalism with a thesis on the history and business model of Spanish free daily newspapers. Dr. Quijano also holds a degree in Information Sciences from the Complutense University of Madrid and a PDD from IESE Business School. He currently teaches undergraduate and postgraduate courses at Universidad Complutense de Madrid, ESIC Business & Marketing School, ICEX-CECO / Universidad Internacional Menéndez Pelayo, IESE Business School, and Universidad del Sagrado Corazón de Puerto Rico. Dr. Quijano has trained professionals in Spain and in Argentina, Chile, Colombia, Cuba, Ecuador, United States, Honduras, Mexico, Poland, Portugal, Puerto Rico, and the Dominican Republic. During his career, he authored multiple books including: Comunicación para ejecutivos. Las tres distancias de la comunicación en las organizaciones(2009); La prensa más cara del mundo(2016); La prensa más barata del mundo(2017); Comunicación para ganar(2019); Manual urgente de periodismo en tiempos de redes sociales (2019); Piensa, luego insiste (2021); Think, Then Insist (2022); Case Study Mamma Mia!: Music, Marketing & Three Women (2022).

What inspires you?

The possibility of transforming reality through education.

What relationship has been most influential in your life?

My parents, my best teachers and some of my colleagues.

What’s on your bookshelf?

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